Grassroots Advocacy Plan

The Grassroots Advocacy Plan (GAP) is a targeted marketing plan to help groups and individuals pinpoint their issue-oriented messages to key South Carolina legislators who will be making decisions on specific pending legislation.

SCNN maintains a unique database that links all state legislators with the committees and sub-committees on which they serve. Through this database we can identify the hometown newspapers of the specific legislators that your cause-oriented advertising needs to target.

SCNN will then design a newspaper buy that will make the best use of your valuable media dollars, targeting your advocacy message to the specific audience you need to reach.

Newspapers have always been an essential tool for reaching voters and legislators. Use SCNN's Grassroots Advocacy Plan to send your message where it needs to go; to the legislators who will be voting on your specific issue.

It’s effective. Bridge the gap between concerned citizens and key decision-makers by utilizing our GAP plan. The GAP strategy allows you to avoid wasting valuable media resources by targeting the hometown newspapers of key legislators who will actually be voting on your specific issues.

It’s efficient. By using GAP, you not only deliver your message directly to the decision-makers, but also to the people they listen to their friends and neighbors at home. No other mass media offers this pin-point efficiency.

It’s easy. SCNN does all the work! With our help, you decide on the legislators you want to reach and we do the rest of the planning and placement. You get accurate quotes and guaranteed rates as well as confirmed insertion orders. We do all the troubleshooting, tearsheeting and itemized billing. You write just one check and we pay each newspaper promptly. Because this is classified as political advertising, pre-payment is required.

In today's market, efficiency is critical. GAP focuses your advocacy dollar where it counts. Use SCNN to streamline your advocacy campaign to target those legislators, and their constituents, who will ultimately make the decision on your issues.

Whatever your issue or cause, we'll tailor an efficient newspaper buy to meet your exact needs.

Call us for a free advertising quote.